So what’s the big takeaway here? Did the Disney+ release hurt Black Widow’s box office? We know a couple of things for sure. But when someone can rip the 4K version of Black Widow from Disney+ the day it hits theaters, a pristine version of the film starts circulating on piracy websites. With an exclusive theatrical release, pirated versions of movies aren’t going to be great quality. Indeed, the decision to put Black Widow in theaters and on Disney+ at the same time – even with a premium price uptick – caused a huge problem in the form of piracy. The most important answer is that simultaneous release is a pandemic-era artifact that should be left to history with the pandemic itself.” “The many questions raised by Disney’s limited release of streaming data opening weekend are being rapidly answered by Black Widow’s disappointing and anomalous performance. The statement noted Disney’s decision not to share how much Black Widow made on Disney+ in its second weekend, suggesting they didn’t share that information because the numbers were low on Disney+ as well: “We appreciate her contributions to the Marvel Cinematic Universe and look forward to working together on a number of upcoming projects, including Disney’s ‘Tower of Terror.RELATED: 'Black Widow' Has Some of the MCU's Best Action - What Does That Mean Exactly?
“I’m very pleased that we have been able to come to a mutual agreement with Scarlett Johansson regarding ‘Black Widow,’ ” Alan Bergman, chairman of Disney Studios Content, said in a statement.
MARVEL BLACK WIDOW BOX OFFICE MOVIE
While Johansson’s character was killed off in “Avengers: Endgame,” the actress still has a project with Disney: a movie based on the company’s “Tower of Terror” theme park ride. Emma Stone, whose “Cruella” was also released same-day on Disney+’s $30 purchase offering, recently secured a deal for a sequel to the villain origin story. Some observers predicted that Johansson’s salvo would result in a wave of similar lawsuits from Hollywood talent. Most contract disputes are resolved through negotiation or arbitration, not through litigation.īut the lawsuit sparked a war of words between Disney and Johansson’s representatives, with even her agent, CAA’s Bryan Lourd, stepping into the public fray.
Johansson’s beef with Disney was unusual because of how public it was. paid out more than $200 million to artists after parent company WarnerMedia decided to put all its movies on HBO Max at the same time as their theatrical rollout. Streaming services usually buy out their stars’ typical back end upfront.ĭuring the pandemic, many studios chose to release films online and in theaters simultaneously, throwing a wrench in the typical business model.
The biggest stars often get box office bonuses or profit participation to reward success, also known as “back end” pay. The lawsuit drew attention to long-simmering debates within Hollywood over how talent, including directors and A-list stars, should be compensated for their work when it’s released on streaming services. It’s the latest flashpoint where talent pay practices have yet to catch up to broader industry changes. are locked in a legal fight and war of words over “Black Widow’s” online release.
Hollywood’s streaming fight is just beginning
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